Why I Founded Medino
My career began nearly thirty years ago as a young researcher in preclinical science and gradually evolved into international leadership roles across healthcare, the pharmaceutical industry and health data-driven service businesses. Along the way, I have worked across several therapeutic areas, for instance including neurology, oncology, respiratory diseases, and cardiovascular diseases.
What has shaped me the most, however, has been my work with more than a dozen rare diseases. In these fields the unmet medical need is strikingly clear – patients urgently need better diagnostics, first-in-class treatments, and improved care pathways.
Over the years I have had the privilege to work in very different environments, from serving as CEO of a cancer hospital to leading initiatives in international biobank and real-world data research across more than 40 countries. These experiences, and the people I have met – clinicians, researchers, decision-makers, my Team members and peers, supervisors, patients, and their families – have deeply influenced how I see healthcare innovation.
I founded Medino to turn experience, networks, and collaboration into practical support for life science companies bringing new innovations to the Nordic region. By sharing the lessons learned during my journey, Medino helps organizations navigate the Nordic healthcare landscape efficiently and bring meaningful innovations to patients faster.
Now it is the right time to help life science companies turn their strategies into reality in the Nordics through unique collaboration.
Mission
Medino was founded in December 2025 to help life science companies without a local presence succeed when entering the Nordic countries' markets. We combine hands-on execution, rare disease expertise, and trusted public–private collaboration to ensure patients gain timely access to innovative diagnostics, medicines, and innovative care models.
Vision
Our vision is to accelerate a future where personalized medicine, data-driven insights, and innovative therapies reach every patient who needs them.
Core values
- Integrity & Trust
We operate with the highest ethical, compliance, and scientific standards. Trust is the foundation of every partnership, patient interaction, and decision.
- Customer-centricity
Our customers come first. Always.
- Collaboration & Partnership
We believe meaningful progress comes from close collaboration between industry, healthcare professionals, researchers, and patient communities.
- Agility & Practicality
Our model reduces complexity and helps partners succeed without heavy structures or risk.
- Nordic Responsibility & Transparency
Rooted in the Nordic values of equality, fairness, and openness, we pursue solutions that are sustainable and socially responsible.